What do you do
after you've cancelled or been forced to cancel your work and majority of income for the next 60 days... or longer? Anna Tival, a local songwriter and musician (Portland, OR) just wrote on social media, "Not sure how to navigate this next length of time and my heart is hurting for so many folks whose struggle will be much, much harder than mine. What good are words when the world is upside down. Or maybe we need them more than ever."
Our small family at Namba Gear is aware of the escalating danger from Covid-19 and has taken precautions to protect our most exposed group, the warehouse team (yes we are shipping). Namba Gear's business model is already decentralized, with production, marketing, design, sales, and fulfillment already in separate locations.
But there is much at stake.
These performance cancellations represent income that can never be recouped since many shows are booked 6 months to one year in advance (or longer). Not only are independent artist's incomes at risk if tours and performances are cancelled, but so are all of those working with and supporting the artists, from sound engineers to booking mgmt. to the venues themselves.
What Can Be Done?
You can donate to your favorite independent artist. If you want something in return, you can help support your favorite artists by purchasing their music and their merch. Our friend Anna, assuming that most of her fans have already purchased her music, just made a list of some of her favorite independent artists with links to their websites or patron pages. She is encouraging her fans to get some great music and help keep them going. That's a great idea! Everyone should do that! If you see an independent artist that is streaming their performance, most likely from their home, send them the same amount that you would pay for a ticket. In fact, you can learn more about viral performances from our 2nd resource below.
If you are an independent artist, here are a couple of encouraging resources for you.
Okay, so you already know the drill. Stay safe. Wash your hands. Don't touch your face. Listen to good music. Thank a musician.
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